Best CRM for marketing agencies: five options by seats, clients and price

Best CRM for marketing agencies: the five compared

The best CRM for a marketing agency that runs a separate CRM for each client is GoHighLevel (also written HighLevel): Starter is $97 a month, billed monthly, and Unlimited is $297 a month, billed monthly, with unlimited users on every plan, as read on 6 October 2026. For the agency's own sales pipeline, HubSpot's free tools cover up to 2 users at $0.

GoHighLevel can be tested for 14 days, while HubSpot's free tools have no time limit. HighLevel's CRM page says a credit card is required for the trial and you are charged automatically when it ends unless you cancel.

GoHighLevel for a CRM per client

HighLevel's CRM page says each sub-account keeps data separate. A sub-account is one client's workspace, which HighLevel also calls a location. Starter allows 3 sub-accounts and Unlimited allows unlimited ones.

HighLevel's pricing FAQ says contacts and users are unlimited on every plan, and its Terms put every plan marketed as unlimited under a fair use policy. CRM and pipelines, booking calendars and email and SMS marketing sit in the core feature list, with email and SMS billed by use from a prepaid Agency Wallet, per HighLevel's pricing guide.

GoHighLevel agency pricing covers the three plans.

HubSpot and Keap for the agency's own sales

HubSpot's free tools cover up to 2 users and 1,000 contacts, with no credit card and no time limit. HubSpot Starter has a list price of $20 a month per seat. Keap starts at $299 a month, billed monthly, at 2 users and 1,500 contacts, and extra users are $39 a month. Keap says it has no feature-based plans, so its price follows contacts and users.

Keap's free trial needs no card but is limited to 25 emails, with no payments or texts. An annual Keap contract carries a $299 early termination fee, and Keap lists required implementation services.

Vendasta and DashClicks for agencies that resell services

Vendasta's Business App includes a CRM through which clients send texts and email campaigns. Starter is a $0 subscription with a $99 monthly minimum of wholesale products and services, billed monthly, with 1 team seat. DashClicks Pro is $199 a month, billed monthly, with unlimited users and sub-accounts, and DashClicks lists a CRM and an inbox with two-way SMS and email. GoHighLevel vs DashClicks sets those two side by side.

Seats and contacts: what raises the bill

On HubSpot Starter and Keap the bill follows seats: $20 a month per seat at HubSpot's list price, and $39 a month for each Keap user beyond the 2 included. Vendasta's extra seats are $30 a month on Starter. GoHighLevel and DashClicks list unlimited users, so their bills follow other things: GoHighLevel's sub-account count, 3 on Starter, and its usage billing for texts, calls and email.

• GoHighLevel for an agency that runs a separate CRM for each client.
• HubSpot for an agency that needs a CRM for its own pipeline, free for up to 2 users.
• Keap for a business that wants one platform priced by users and contacts.

An agency that also resells the CRM under its own brand should read best white label CRM.